1. The name. I bought the domain over a year ago. The term wasn't as popular then. Originally the plan was to have the system auto-build after certain external hooks triggered. We still plan to do this and thought it was worthwhile using the name. It's a v1.
2. Funded through Kickstarter. We raised $40k through Kickstarter and are bootstrapped entirely. I plan on writing a blog post on the pros and cons of raising money this way.
3. We have plans to open source everything under MIT. It's three of us, so we wanted to get the product out first. We're now moving to documenting / refining the code to a level we're happy with so we can release it. It doesn't just run on a single server, so we're trying to figure out elegant ways to make it easier to install.
It works mostly as a simple Grunt JS (node) project. We use firebase as a data store and talk to everything through a single page cms.html ember app. That means the actual CMS is realtime, which makes it fun when multiple people are in the CMS as the same time. It also means that we can update the entire CMS by deploying JS files, which makes maintenance on our end pretty easy. "Bug is fixed, just refresh".
We use websockets locally for installing / generating files on the fly through browser actions. Once deployed, we watch for saves and rebuild the sites through remote servers. Search is handled through a hosted Elastic search instance. The goal was to remove as much of the local setup as possible and offload it to us. That means that it only works when you're connected to the Internet. Image resizes can be called at the template layer at will.
We made it after loving working with things like Jekyll and Cactus but hated that we couldn't use it for sites where there needed to be non-coding editors. Even with all the moving parts, it deploys dumb static sites, because we wanted reliability and speed. Also, having worked on complicated Django projects for the last decade I just wanted something that was a relatively one line install.
If you have any questions or suggestions please let me know.