As a non-EU company, you are under no obligation to collect VAT & import duties on shipments to the EU. These will often be collected by shipping agent on behalf of the recipient's tax authority, otherwise it is up to the individual to declare their liability.

To claim this as a reason not to trade internationally is a disservice to your potential customers and to your shareholders, and frankly reads as "we have no idea what we're doing, so we're not going to do it, just in case".

If you're really not sure, pay for some basic tax and legal advice who will tell you there's nothing to worry about. Meanwhile, you're loosing potential revenue and future referrals. (Assuming reasonable standards of product quality...)