Facebook Reports First Quarter 2014 Results | Hacker News Reader

Facebook Reports First Quarter 2014 Results

investor.fb.com

49 pointsarajendiran22 comments

    Mobile MAUs were 1.01 billion as of March 31, 2014,
    an increase of 34% year-over-year.

That's crazy. 1/7th of the world's population logs in to Facebook from a mobile device at least once a month.

(edit: as it turns out, these numbers are from the 1st quarter. Q2's show 1.07 billion mobile MAU: http://investor.fb.com/releasedetail.cfm?ReleaseID=861599)

And this is the challenge for Google. If mobile users reliably go to Facebook daily, that is where people will want to advertise to them, if they are spending all of their time on their mobile rather than their laptop or desktop, then mobile advertising will be more important than advertising in the laptop/desktop space.

Interesting times.

In fairness Google announced the same figure for Android recently, so they're not completely losing control over mobile at the moment.

I agree with you, the insight is that the most common thing people do on laptops or desktops is 'search for something' if the most common thing people do on mobile is 'check my facebook' then that puts Facebook on mobile in the seat where Google sits on computers. I'm bummed I sold my FB stock when it hit 40.

Doubtful. People go to search engines to buy things. People go to Facebook to hang out. FB ads are unlikely to supplant Google for that reason.

It doesn't matter whether an advertiser wants to advertise on a certain platform. If nobody clicks on the ad, then that advertising is useless. Maybe they just want to put their brand into the viewer's head rather than have the viewer click on the ad. That's a valid strategy, but not really what most advertisers pay for.

Could they be reporting monthly active 'devices' as 'users'?

More clearly, could one user on an iPad and Android phone count as two different 'active users'?

They definitely measure those numbers separately.

Is there a universally agreed metric of what a mobile MAU constitutes?

Is there a generally agreed unit of time spent per instance of log in activity, to qualify as a MAU?

Or just the very act of stumbling into the FB app (somehow), through the myriad ways possible out there, still constitute a MAU?

I understand that this does not count (?) API calls (justifiably).

All these years in, I just want to assure myself that we are still not in the era of sketchy metrics and non-standard parameters. Thats all.

I was also wondering this. Facebook has embedded widgets on perhaps more third party sites than any other platform. Does that mean that, while logged in, loading up Facebook comments on a blog post counts you as an active user? Loading an embedded Like button?

First of all, Facebook reported Q2 2014 results today, not first quarter. The OP is months old.

Secondly, what's with this new HN trend of people submitting quarterly financial results of publicly traded tech companies. It is usually not newsworthy outside of financial media.

Here is the link to Q2: http://investor.fb.com/releasedetail.cfm?ReleaseID=861599

Either I'm interpreting this too simplistically or they're doing a great deal better than I expected.

That's because HN lives in an echo chamber of FB hate while 90%(close to a billion people) of FB users actually find it as an indispensably useful tool.

"indispensably useful tool" is way too strong. They find it a service that is hard, or at least usually undesirable, to do without.

How do you generalize more than a billion people with "they"?

I think we're reaching the limits of the English language with that one. I'd say it's hard for an outsider to determine how the majority of a billion people view a particular product.

I'm sorry, but you generalized about the same billion people and even offered a completely imaginary 90% statistic to boot. And I'm not an outsider, not to the industry, not to web services, not to social networks, not to FB itself. I've been a user and an employee and a consultant for all of those things.

And what exactly do you think you mean by "I think we're reaching the limits of the English language with that one."? The semantic "limit" of the 3rd person plural pronoun is that there is an explicit or implicit, antecedent substantive referent. Your nonsense compounds itself.

Don't those essentially mean the same thing?

"Indispensably useful" has positive connotations, yet most people I speak to (even outside the HN/tech crowd) do not speak of Facebook in positive terms.

Some use it simply because it's addictive. They don't want to use it, they don't enjoy using it, but they're eventually drawn back in after trying to quit. In this sense, it's "indispensably useful" in the way crack cocaine is indispensably useful.

dang - This news is 3 months old. Today's announcement was submitted here: https://news.ycombinator.com/item?id=8076706

Right. We'll just leave the other thread as is, since this one has been flagged by users.

That's alot of zeroes.

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