Facebook Reports Second Quarter 2014 Results
investor.fb.com
investor.fb.com
Mobile MAUs were 1.07 billion as of June 30, 2014,
an increase of 31% year-over-year.
Many people have multiple devices (phones/tablets) and people have multiple accounts as well.
Still an impressive number nonetheless, even if it was 1/10th of the world's population...
Crazier, IMO, is the DAU. 829 million log in EVERY DAY.
(I get friended by 3 clearly fake facebook accounts a week at this point ...)
Twitter? Flooded with fake connections. Facebook? I can't remember the last one I saw.
I'm also one degree of separation from two countries in Southeast Asia and this causes me to get a lot of friend requests of dubious provenance.
EDIT: I don't see how the above statement beckons downvotes. Yes. It was an assumption, but not absurd one at that. Here's one such article that talks about fake accounts -- http://www.cnn.com/2012/08/02/tech/social-media/facebook-fak...
EDIT2: Last year Facebook said 4.8% of their MAU was duplicate, misclassified, or spam accounts. That's 51+ million today assuming the percentage has remained constant.
Historically, some brands did create full Facebook accounts, but Facebook now discourages that and as far as I know most brands are using Pages now. For a while Zuck's dog, Beast, was a notable exception (he had a Facebook account long after that was discouraged) but it looks like he's just got a Page now.
(I used to work at Facebook.)
What they've achieved is no doubt impressive but there is still a lot to figure out in the model to extract as much as possible from all those users.
GOOG sales: $16b for the latest quarter; FB sales: $2.9b; 5.5 fold difference
GOOG net income: $3.39b; FB net income: $791m; 3.84 fold difference
I don't think the numbers include instagram either, it hasn't been monetized and therefore irrelevant to financials.
Edit: Confirmed, doesn't include instagram users. In the earnings slides http://files.shareholder.com/downloads/AMDA-NJ5DZ/3349527922...
> The number of DAUs, mobile DAUs, MAUs, and mobile MAUs do not include Instagram users unless they would otherwise qualify as such users, respectively, based on their other activities on Facebook.
Moreover, these MAU numbers probably include people like me, who receive a push notification of a message sent to a group, click it once to view the message, and quit the app after 2 seconds.
It's still a large number, though!
~1/3 of the people on the planet with internet access are logging into Facebook every. single. day.
Is there a generally agreed unit of time spent per instance of log in activity, to qualify as a MAU?
Or just the very act of stumbling into the FB app (somehow), through the myriad ways possible out there, still constitute a MAU?
I understand that this does not count (?) API calls (justifiably).
All these years in, I just want to assure myself that we are still not in the era of sketchy metrics and non-standard parameters.
For example this Nielsen graphic is from 2012 and shows time spent, on social networking broadly, in HH:MM
http://www.mediabistro.com/alltwitter/files/2012/12/nielsen-...
Note: Asked in the other duplicate post, as well.
First the numerous C++ and Java backend services that do most of the heavy lifting like producing the feed, doing searches (of various types, both from what people type in, and internal ones), sending and receiving messages, spam and fake account detection, &c. The PHP portion acts as a front-end to these services.
TAO is the graph caching system that has largely replaced memcache at Facebook.
Just on the traffic side, there is the global traffic management system (for dynamic and for static content), different types of load balancers, CDN-specific caching software, image and video transcoding/encoding, &c.
And that's just the stuff involved in the production path - there are all sorts of behind-the-scenes things that do async work of various types - either as soon as possible (video encoding, updating) or on a daily or whatever cadence to update infrequently-changing things.
Wow, that seems really high. Are other companies monetizing mobile ads like this?
"GAAP income tax expense for the second quarter of 2014 was $595 million, representing a 43% effective tax rate. Excluding share-based compensation and related payroll tax expenses, the non-GAAP effective tax rate would have been approximately 36%."
:)
829 million DAU - I almost feel shitty for having deactivated my account.
The fact that their revenue is growing, and not shrinking, is astonishing given that a couple years ago people were counting down the days until Facebook dropped off the leaderboard.