I was also very confused, and the first google search for Orchard was the one you came across. My first thought was, "this is an .Net CMS, I thought docker was unix-based?"

Then I was like, Okay, let's go see what "Fig" is. None of the links on the first search page were for Fig. I got everything from food websites, stock codes, to random content-spam URLs with Fig in it.

I'm sorry, but these guys really picked bad names for their products. It's really ridiculous because those names have well-established meanings. Sure, if they get famous enough, their rankings will make their alternate-meaning of those words bubble up. But until then, they're invisible to most of the web.

Heck, the linked article doesn't even have a link to Orchard, but rather to a blog post on their domain. If anyone really struggles, here are their links:

http://www.fig.sh/ https://www.orchardup.com/

*Edit: Searching for "Fig Software" led me to software companies with "Fig" in it, and some Facebook pages. Again, not the actual Fig I was looking for.