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I for one love seeing the British do what they do well: dry sarcasm.

I'm British and I appreciate dry sarcasm, but I mainly find this weird and confusing.

Primarily because it is a plausible thing the UK would do these days.

I think it's very funny... unfortunately I agree, it assumes some knowledge of the subject before visiting, which isn't a great starting point for a protest.

It's not really the start of the protest, ORG have been doing some great stuff recently with Blocked.org.uk (which is where the data for this campaign comes from)