Is it just me or is Amazon launching new services at an exponentially faster clip these days? In my mind, they're really starting to separate themselves from the other tech powerhouses in terms of integrated innovation.
If you think about it, the two companies with the largest amounts of credit card #s on file would likely be Amazon, for obvious reasons, and Apple, because of iTunes.
Because using their payment platforms wouldn't involve the friction of having to add that info, those two stand to gain traction very quickly if they enter the space. Apple is rumored to be working on this, and so it's a no brainer for Amazon to do the same. My guess is that Amazon is waiting to see whether iBeacon or NFC end up winning before adding payments to the app.
I don't feel like Amazon did a good job selling their USP. I still don't know why I should buy it over the alternatives...