Amazon Quietly Launches Its Consumer-Facing Mobile Wallet App, Amazon Wallet
techcrunch.com
techcrunch.com
I don't feel like Amazon did a good job selling their USP. I still don't know why I should buy it over the alternatives...
If you think about it, the two companies with the largest amounts of credit card #s on file would likely be Amazon, for obvious reasons, and Apple, because of iTunes.
Because using their payment platforms wouldn't involve the friction of having to add that info, those two stand to gain traction very quickly if they enter the space. Apple is rumored to be working on this, and so it's a no brainer for Amazon to do the same. My guess is that Amazon is waiting to see whether iBeacon or NFC end up winning before adding payments to the app.
I don't understand why anyone would possibly use this over square, whose ambitions don't include competing directly with the storeowner.
From the looks of it, the Starbucks app + iOS passbook integration uses a regular barcode.