There are billion dollar industries built around selling happiness ( fashion industry, fitness industry, education industry and a million others), and yet, and yet most of happiness we are sold is a distant dream for the most of us. Why? . Why do we live in a constant conflict both within ourselves and conflict with the outer world. Do you want to live your life in this constant conflict ?
Most happiness peddling misses the important intricate relationship between happiness and pain/anxiety how they are the same feeling and pursuing one means pursuing the other. And yet most people are fooled into believing that we can somehow chase happiness while avoiding pain/anxiety. Even people who are very logical in every other parts of life buy into this absurdity.
Does this have to do anything with rise of western industrial power when marketing changed from 'buy this because you need it' to 'buy this because it will make you happy' [1]