I'm sorry, but no, it's not the same thing. (I'm in Toronto, right now, so all messages should start off being polite!) Enterprises DO buy all sorts of crazy stuff but this is not one of them. I know it annoys the critics, but there ARE very real deployments of DNSSEC happening out there. As I cited in another comment, there are 18 million Comcast customers now getting DNSSEC validation. There are millions of users in many European countries that are getting DNSSEC validation.
In Sweden, for example, around 71% of all users are user DNS resolvers that perform DNSSEC validation (scroll down on http://gronggrong.rand.apnic.net/cgi-bin/ccpage?c=XA&x=1&g=0... for the per-country stats)