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It seems to me that this would be Loopt's business model?

I can understand bashing AT&T I hate their service, but I think Loopt charges for their service on most providers.

Oh and the $9.99 per month thing made me choke too. Especially when TomTom has a $99 app.

AT&T isn't the only company with a $/month GPS app on the App Store.

Not that its clear if map updates will be free or in-app purchases with TomTom.

Roadee is $2.

It uses OpenStreetMap instead of the proprietary map databases, but hey, I'll take 90% as good for 2% of the price any day.