They have had time, however, to try to squeeze as much money from this venture as possible while they still have exclusivity. I've now received two emails from AT&T about their navigation app. They charge $9.99 per month for it. How many other iPhone app developers can send out an email to every single iPhone owner at will? Zero. The rest of us have to charge 99 cents (one time) if we want to get noticed on the App Store.
And now that they've cashed in on Apple's brilliance and innovation, they're going to do the same with Loopt. They are the perfect example of a company willing to do whatever it takes to increase profits, but not willing to do much of anything to help their customers.