As with renewable energy, cancer treatment draws massive attention because it is such a big problem, and potential miracle solutions constantly make headlines.
However, the general audience does not have the background to place these announcements in context, and neither does the typical journalist. It is actually rather easy to come up with an entirely new approach that seems to work under certain conditions (algae make biofuels! solar panels in space! mice cancer cured!) but has no practical value. Having said that, good luck to this guy and I hope the device works well.
(I work in medical devices for cancer diagnosis)