But, assuming they really did need to throttle traffic in order to protect their own network. For one it wouldn't make sense to control your throttling by running your routers at 100% capacity. But also any throttling should be equal among all of their peers and not selectively chosen based on Verizon's business interests.
By definition, the only way they can be 'crushed' is if they're not using the funds they get from their customers for maintenance of their network.
Even with Net Neutrality it's fully within an ISPs right to say X GB/mo for $Y and throttle or block over-use. The problem is an ISP deciding that, regardless of what is going on in the network, regardless of what a particular user has used or is trying to use, traffic to Netflix will be slower than traffic to Vudu.
Verizon, Comcast, et al have plenty of available tools to prevent congestion without violating Net Neutrality.
They're intentionally trying to confuse the issue with usage, because it's an easier PR sell.