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I knew this was a Wired article without even looking at the URL.

me too... argh, I hate those headlines. Its a proof of how much tech and digital culture journalism has fallen.

I remember on my pre-broadband days here in Brazil subscribing to Doctor Dobbs Journal to the tune of 25 USD per issue and being happy. Each issue filled with little gems that would advance my knowledge a lot... these days its all those glossy covers with photoshop covers and over the top headlines.

:-(

I don't think tech journalism as really fallen - Wired has always been fluffy, and Dr. Dobbs is still around [1]. I think the change happened more on the shelves, as laymen with an interest in technology replaced geeks as the most profitable group.

[1] http://www.drdobbs.com/

I really don't know who buys Wired... despite it being a quality publication on the whole it seems far too dumbed down for real geeks and too niche for the layman. I imagine it ends up on the reception table of lots of startups and desgin agencies who want to some glossy 'we do technology' badge.

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