Nope, it's all of the above. Or rather, nobody is evil, just each party needs data for various reasons. Governments trump everybody, so if your information is being recorded, it's accessible to a government somewhere. (And you can be assured that tons of information about you is recorded daily)
Interesting (to me) is the fact that we've spent the last twenty years cranking out various sci-fi dramas about all the things that could go wrong in a future society. There was cloning, nuclear war (an old favorite), alien invasion, designer babies, prison cities, artificial intelligence, memory wiping -- tons of stuff. All the time, the people who produced and consumed such fiction said "You know, it's good that we bring up these ideas. We're going to need to deal with this kinda thing in the future. It's morally important. This is deep, thoughtful work."
Meanwhile we were all happily building and participating in the largest dystopian society that has ever happened to mankind. And now when you point it out to folks, they either think it doesn't matter or they're so overwhelmed they give up thinking about what they could possibly do about it. The unstated question is: Gee, why didn't somebody tell me about this!