He who dies with the most cash wins? It's definitely a nice position to be in but money obviously doesn't think up new products.

What was the last true innovation from Apple? I claim it was the iPod. The miniaturization of music. Everything since the iPod has been purely derivative of that miniaturization theme.

They've ridden the "Miniaturize all the things" wave hard (and successfully) by adding more features like accelerometers, GPS, faster chips, more colors, etc. to keep the fanboys horny but nobody has been really impressed with a new iDevice for quite some time. Apple is getting stale.

Apple needs a new hardware win that shows that they haven't exhausted their idea bank AND that they still have the marketing savvy to make people want what they've got.

Apple has NEVER been a software company. They are definitely struggling if Swift is the best new things they could come up with.

Where's the hardware?

<crickets>