> One thing I've learned about trying to motivate someone else to do something - a la Carnegie's "How to win friends and influence people" and Pink's "To Sell is Human" - is to shut up about yourself and focus on the other person/party.

The FCC -- as is common in regulatory agencies releasing proposals with a call for comments -- specifically wants impacted parties to detail how they are impacted (including financial impacts), because the FCC is tasked to take those impacts into account.