The article is about power, not money. Also, there's no suggested course of action. In fact, a legitimate course of action could be "stop using Google's services so that if shit hits the fan, they don't have your data".
How could enlightened self-interest of consumers ever possibly be construed as an assault on liberty (or whatever-the-hell)?
It's really best never to think of those you disagree with in terms of flat caricatures.