This, and some of the comments sounds like something out of Ayn Rand's "Atlas Shrugged". Damn those that make profit and dont share it with those with less ability...
The article is about power, not money. Also, there's no suggested course of action. In fact, a legitimate course of action could be "stop using Google's services so that if shit hits the fan, they don't have your data".
How could enlightened self-interest of consumers ever possibly be construed as an assault on liberty (or whatever-the-hell)?
It's really best never to think of those you disagree with in terms of flat caricatures.
edit: Pretty sure not eating McDonald's every day is not an affront to capitalism. To assume that critics of McDonald's food are automatically calling for regulation/whatever, instead of just trying to educate people to help them act in their self-interest, is a caricature. Similarly, suggesting any critic of Google is automatically some sort of proto-communist is a ridiculous caricature.
Read the book and you'll know...
To the extent that you're correct, you're just discrediting Rand as a true private sector authoritarian.
edit: I've read the book.
Please don't—even when the other person is being provocative.