The problem you raise is actually three problems. First is tax-avoidance by Amazon. Second is a massive online seller replacing many employees at the local level with fewer employees at a central location. Third is that the retailer is foreign.
The first problem seems better addressed by tax reform, since it impacts many industries other than book selling, and this measure won't stop it with Amazon anyhow.
The second problem is one of increased efficiency (to use an economist's definition) causing disruption. The French seem to have been resistant to that since the industrial revolution, so it might be helpful to understand this law in that context. It's hard to see how they're going to win that one in the long run, although prolonged skepticism to the benefits of efficiency might have helped create some of the social benefits in France. From the outside though it looks like this social bias has hurt France more than helped it (other countries have maintained robust social programmes without rejecting technological disruption) so I wouldn't welcome laws promoting it.
The third problem is not just a case of nationalism, but because it makes it harder to soften the blow of disruption by pointing to other local jobs in technology. It's comes down to an argument on globalization. The jury is still out on whether globalization will be a net positive or negative. To me it seems unstoppable, though, and I don't think it's wise to be on the wrong side of the trend.