imagine a game with 100k DAU (big, but not huge)
2 sessions per user per day
say 10 "saves" per session
100,000 * 2 * 10 = 2 million synchs / 10k * $0.15 = $30/day
for $900/month you could do FAR better just rolling your own
these numbers are all reasonable for a mobile game... so it seems to me that the main use pattern would be for apps that don't need to synch very often. and if an app doesn't synch very often, why even bother throwing an auth wall at your users?