Apple's customers should probably care that they are going to be ripped off on headphones. The issue isn't "audiophiles don't like them". It's that you can pay a lot less money and get much better headphones.

Apple's new earpods are a huge step up from their old earbuds, and given their price ($30) are well up there in their price range. Most reviews I've seen of them from more audiophile oriented sources have been very positive given their context. No they won't compete with $200 headphones or earphones, but they're supposed to either.