> €1.2bn could solve any number of problems. And in a free market that's how the resources would be put to use. Solving human problems. Instead, there's a grand spectacle.
I think this argument idealizes the "free market".
* There is plenty of waste and spectacle there too -- look at other news headlines, or just remember our recent financial crisis
* The 'free market' doesn't exist. First, it's an amalgam of an incredible number and diversity of people and organizations. Second, it's not free; I was trying to think of examples of social goods not funded at all by taxpayers (for the point below), but it's hard to name any. And many 'free market' companies get tax breaks and other support from government (EDIT: including laws and regulations made in their favor).
* The marketplace does not care prioritize solving human problems; it prioritizes money and power. Sometimes that happens to solve problems (discovering a new vaccine, clean energy), sometimes it happens to cause them (increasing the cost of vaccines, climate change), sometimes it's just money for money's sake (slashing a ms off response time in computerized securities trading).