1. The frequency band(s) it operates on.
2. Average/best-case data transfer rates.
3. Energy usage. Sending 10 bytes uses 0.026mA? Ok... that's current, not energy. To get power usage (watts), you need voltage and current. To get energy usage (joules, watt-hours), you need voltage, current, and time. I assume the voltage is the same in the Bluetooth comparison, but it's unclear if both radios are on for the same amount of time.
4. The bridges. Claimed coverage is up to 50 square miles, so sqrt(50/pi) == 4 mile range. Are directional antennas required for that? Is this a limitation of the protocol or the radio?
Based on the information available, I'm guessing this is an IEEE 802.15.4[1] device running on the 900Mhz ISM band. Transfer rates probably peak at 250Kbit/sec.
I think the energy comparison to Bluetooth is disingenuous. Bluetooth probably has more expensive startup costs. Sending 10 bytes may take much less energy, but Bluetooth's faster data rates may allow it to win on a 10 megabyte transfer.
It's interesting, but I really want to know more before considering the product.