It looks like the URL of the article has an alternative (older?) headline in it:
http://www.businessweek.com/articles/2014-07-02/tinders-forg...
"Tinder's Forgotten Woman: Whitney Wolfe, Sexism, and Startup Creation Myths"
http://www.businessweek.com/articles/2014-07-02/tinders-forg...
"Tinder's Forgotten Woman: Whitney Wolfe, Sexism, and Startup Creation Myths"
My title fu is failing me, though. Is this one really better?
EDIT: The generic "women" in the current title is certainly more misleading and may be contributing to the penalty being assessed by those who haven't read the piece. The article only discusses one woman.