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We tried to edit the title to make it less linkbaity, but only partly. If anyone can suggest a better one (i.e. accurate and neutral), we can change it again.

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It looks like the URL of the article has an alternative (older?) headline in it:

http://www.businessweek.com/articles/2014-07-02/tinders-forg...

"Tinder's Forgotten Woman: Whitney Wolfe, Sexism, and Startup Creation Myths"

Ah yes, the "extract alternative title from URL" trick.

My title fu is failing me, though. Is this one really better?

I think so, it's certainly more descriptive of what's contained therein.

EDIT: The generic "women" in the current title is certainly more misleading and may be contributing to the penalty being assessed by those who haven't read the piece. The article only discusses one woman.

Ok, we changed it (from "The Truth About Tinder and Women").

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