Gruber’s reply was unbecoming and mean-spirited. Gruber routinely awards people the title “Jackass of the Week” for having opinions he disagrees with or for making erroneous predictions. When he himself whiffed hard on his Google Voice post he had to know that some ribbing and criticism was headed his way. He should have been prepared to handle it graciously.

Capitalizing on Gruber’s mistake, John Lyons writes a post that primarily ridicules _Apple_ for its obsession with secrecy and for its contemptuous relationship with the media. Yes, he does make fun of Gruber, but it’s from the point of view of Fake Steve. Lyons himself isn’t saying Gruber is a “dipshit”, he’s saying that he bets that’s how Steve Jobs thinks of him.

In return, Gruber seems to really scrape the barrel to find ammunition for a purely ad hominem attack, ridiculing Lyons’ day job and implying that his writing is disingenuous. I takes a serious lack of perspective to call the creator of Fake Steve Jobs a tool of old media.