What I took away from it was the point late-on about, if we had a PageRank-type system for establishing trust in issues that drive policy (such as climate change), then it would show where a group had left the consensus and formed a separate talking-shop that was trying to shout down the greater consensus.
I think this actually applies back to the Iterated Prisoner's Dilemma games. The 'morality' calculation might not be able to perfectly establish what is moral and immoral behaviour, for the reasons given in the article, but it ought to be able to establish where groups are not working to the moral codes of the majority, perhaps because they are discriminating or discriminated against, but also possibly because they are co-conspiring.