I live in San Francisco, and about a month ago I decided to buy a bike, the first time I'd bought a bicycle. I know how to ride a bike, but I am in all other ways a noob -- I've never owned a bike with gears (the last time I had a bike I was 12), know nothing about road bikes vs. mountain bikes vs. hybrids, etc.. Surely, in a city as self-consciously eco-friendly as San Francisco, I could find a bike store full of earnest, well-meaning hippies to point me in the right direction for planet-saving happiness, preferably on a budget?
No such luck. I walked into store after store to be greeted with barely-disguised contempt as I explained I had no idea what I wanted, just "a bike to ride around on", which turned into sneers of disgust when I said that I wanted to spend less than $500 on it.
Even co-workers who bike were of little help. One described buying a bike for less than $500 as "like buying a netbook". I countered that a netbook was a great analogy, as I wasn't going to be commuting on the bike, just riding it every so often, the cycling of equivalent of "just checking my email".
Eventually I got my bike (at Valencia Cyclery) and I'm enjoying it very much, but it's easy to see how people can be put off. Any cycling is better than no cycling, and "bike people" need to get over themselves and be more welcoming to the new and clueless.