I am not in the SEO industry, and said nothing in defense of unethical SEO practices. My parents are also very ethical people, and would only do business with others they felt were the same way. Just because someone participated in affiliate marketing in previous years, with consenting partner sites, before it was outlawed by Google, does not make them immoral and irresponsible.

And besides paying Google to exist, no one my parents ever talked to even seems to know what it takes these days to show up on Google anymore, because it's secret, so no worries because Google's moral crusade has been successful, never mind the collateral damage.