I guess that maybe the developers working on "a new way to share photos and video" kid themselves that they're making something different; something that really is revolutionary. But no, what they're really doing is tweaking the shape of a beak thinking it'll make a better finch.
So I do kind of have to ask: is making random tweaks to the genome of the photo sharing application in the hope they'll be successful really the best use of the talents of all those developers?