Facebook Slingshot – A new way to share photos and videos
sling.me
sling.me
"A new way to share photos and videos"
And they don't even seem to have a monetization strategy for it.
Create a gimmick -> gain incredible popularity -> try to monetize your product -> users switch to the next gimmick -> create a new gimmick.
That's not a zero-sum nor value-creating cycle: everyone will slowly haemorrhage users, at the risk that the next "thing" isn't something that easily centralizes to a corporation - i.e. a generation of school kids who get big into some type of mesh-networked thing which solely goes device to device.
It would only have to be created once.
There are other companies, not focused from the beginning on advancing social connection in the Internet age, that are spending billions of dollars and millions of man-hours on improving the world in other ways.
Are you implying that Slingshot has improved the world?
Not yet, but mature messaging services seem to have reasonable monetization that isn't primarily display-ad-based. I understand "stickers" to be one of the main ones.
Remember, these are people that vote for President of the United States based upon what their favorite rapper says about the candidates in 140 characters on Twitter. In that context, a new sharing app is revolutionary.
In fact, that's how most advancements come about in nature, poetry, art, and yes, even technology. We take what came before an iterate on it.
I'm trying to think of a giant leap that came out of nowhere, but I can't.
Photos and videos are important to me. Really important. It's how I see my family 1000's of miles away or my daughter 5 miles away when I'm at work.
And just like in nature, either this iteration will thrive or die out eventually.
I guess that maybe the developers working on "a new way to share photos and video" kid themselves that they're making something different; something that really is revolutionary. But no, what they're really doing is tweaking the shape of a beak thinking it'll make a better finch.
So I do kind of have to ask: is making random tweaks to the genome of the photo sharing application in the hope they'll be successful really the best use of the talents of all those developers?
These developers CHOOSE to work at Facebook. If they don't feel as though re-inventing the slide show would be the best use of their time, there are thousands of companies which do cooler stuff that would GLADLY have them.
Maybe the people who work for Facebook aren't as smart as you think they are. Actually, what's far more likely is that MAYBE JUST MAYBE not every one of the tens of thousands of people working at Facebook is a genius...
I would say that people do this. Silicon Valley does not do this "without thought or direction," but instead with great forethought and direction in the form of a "business plan."
The problem I see with this, is that this is not some earnest effort to improve photo sharing, but an obvious attempt to clone an existing and popular service with the hope of mining its popularity.
Truly the developers of this cannot think they created "a new way to share photos and video," unless they are ill. All they have done is applied a modest novelty to an existing concept. Not quite a "mutation" in the sense of a new species of Finch, but more in the vein of a parasite.
This isn't exactly a Manhattan Project or golden-age Bell Labs kind of deal. Some iterations are a bit more ambitious than others.
Unlike evolution, engineers can be goal directed. We can do better than Yet Another Finch that is Slightly More Yellow.
Also, did ed209 honestly claim artists churn out iterations of what came before, just like facebook churning out cloneware?
that's not true. we uninstall and don't use the app. Remember Facebook •Camera? That has exited the gene pool.
> Also, did ed209 honestly claim artists churn out iterations of what came before, just like facebook churning out cloneware?
Yes. Just search for art movements, whether from 14th century Renaissance to 1950's pop art. Tell me artists were not "influenced" by other art being produced at the time.
We also voice our opinions publicly, and there's nothing wrong with that. Most app stores have a review section specifically for this purpose, but one shouldn't let that limit their forums for speech.
>Yes. Just search for art movements, whether from 14th century Renaissance to 1950's pop art. Tell me artists were not "influenced" by other art being produced at the time.
Even the great artists who steal all the best stuff end up creating something new and never seen before.
How are people going to communicate and interact? Probably by sending text, images, and videos to each other...I'd love to hear some proposals for alternatives but I'm kind of tired of the "cat photo sharing" pejorative, because that's what people want, that's how they connect with each other, and if you can actually come up with a better idea you'll be very wealthy.
Facebook is a large company with a number of revenue streams. Every single feature they undertake does not need to individually earn its keep. (And I'm not sure why that aspect would concern you in any case.)
On the other hand, the "meaning" that people derive from sharing can be defined in some basic terms (e.g. interaction, connection, etc.). At what point does the incremental "improvement" in sharing mechanics no longer justify the resources required to produce that improvement? First, we share it. Then, we share it and it disappears. Next, we can't see what's shared until we share something back. Is this really improving on the basic "meaning"?
Sure, Facebook gets to decide how their resources are applied. But, I don't think we should pretend that there's some great and noble effort to bring still more meaning to billions of lives. Facebook wants a novel way to keep you on Facebook where you can bring more meaning to their bottom line. Period.
And, you know what else has meaning? Talking to people. Having lunch with people. Seeing people; not watching their latest "broadcast", but actually seeing them.
I'm just over it, and I'm guessing others are as well. There's just this constant, vapid, soul-sucking effort to endlessly distract people with some novel piece of nothingness as a means of generating still more revenue.
Gets a little old.
I'm also tired of the "why don't you go out and have a REAL conversation" comments. I would love to have lunch with the friends I keep in touch with primarily on Facebook. Unfortunately, they live halfway across the country, so it's not that easy.
Just because the interactions happen online doesn't mean they're not real or meaningful. The fact that your comment on an online forum suggests otherwise is particularly rich.
>Facebook has enriched the lives of millions of people
Right. So, not saying Facebook has no utility. Yes, we know it serves a purpose for a lot of people. Clearly.
>it has allowed me to stay in touch with family and friends who I otherwise would probably speak to more rarely.
Yes, we also know that's the number one use case, which serves as Facebook's crowning contribution to humanity. I won't argue what it means to you or anyone else personally. I do think it replaces more meaningful interaction with a relatively superficial pub/sub model. I also believe that it isolates people and I am aware of studies which have indicated the same. That you and others find some value in it doesn't make it a net positive for society, or even for you for that matter. But, that's really not my argument anyway.
>they live halfway across the country, so it's not that easy.
Well, you could call them and invest some one-on-one time if they were meaningful relationships but, in any case, I am referring more to the overall tendancy of people to marginalize an increasing number of relationships (even local) to a pub/sub tool like Facebook. But, really, I am objecting more to this never-ending devaluing of relationships by Facebook whose motive is to capture your social activity (relationships) by any means necessary, irrespective of the actual value-add (or subtract) to those relationships.
Of course we all know that their purpose is to make money. I wasn't dropping that as a great revelation. My point is that it should and does matter that we give so much of our relationships over to a company whose interests may run orthogonal to the preservation of value in those relationships.
>The fact that your comment on an online forum suggests otherwise is particularly rich.
It's really not. You just missed the point.
The generation of people who are just turning 18, though, have grown up with more immediate forms of social networking. Snapchat, Secret, etc reign supreme in younger demographics.
An interesting parallel is the concept of a meme. For people who were around for the growth of the meme, they're stories or actions. For younger folk, they're image macros.
They'll collect the location information, your circle of friends, etc. and enrich your profile (what they know about you). That helps them monetize better.
FB is an ad network, basically (or will become one). They have data on ~1B users, and the value of this data goes up with the amount of interaction there is between users.
Outside of Search, ads monetize pretty badly (what are Display ad CPMs now.. $0.50? ). That's because of extremely low engagement. The more data FB has about you, the more engaging ad it can pick for you; and thus they can charge a lot more.
So this product by itself doesn't have to monetize at all, as long as the net effect of this product is higher value for FB.
So, it might as well be the virus being tested, not the photo-sharing-app that is infected.
The service forces you to pay for content with your own content, whereas before the payment was implicit, or at least invisible -- as long as you were in the store, you consented to being monitored.
This line of iambic pentameter is the first one that gets to the point of the OP.
Where's the double upvote link?
And, it's not just the waste of resources/developer talent. It's also the complete dumbing down of everyone consuming this stuff. If this "succeeds", then we now have yet another novel way to waste our precious time replacing real relationships with superficial interactions, and otherwise doing very little of actual consequence.
We are iterating on superficiality, distraction, and nothingness. I suppose one fine day, we'll perfect it.
... Up front, an executive pitched a new product that helped users find the right offline store to do their shopping.
The executive was well into his pitch when, suddenly, Page interrupted him.
“No,” Page said emphatically. “We don’t do this.”
The room grew quiet.
“We build products that leverage technology to solve huge problems for hundreds of millions of people.”
He went on. “Look at Android. Look at Gmail. Look at Google Maps. Look at Google Search. That’s what we do. We build products you can’t live without.”
“This is not it.”
Read more: http://www.businessinsider.com/larry-page-the-untold-story-2...
Feels like there are many ways to share a photo/video and Facebook wants to make an app for each kind of way.
Kinda like the Bezos "pizza rule".
I'd love an app that did that. I'd love inventory search for brick-and-mortar stores. I'd love an app that let me know where a product is located in a store.
In fact, Google Maps on my phone does part of this with it's "Explore nearby" feature, which I've used more than once. Maybe the time just wasn't right for Larry Page to accept it back then.
For hackers, makers, creators, hobbyists - I don't think you should put any artificial restrictions on what you should work on. If you think it's the most interesting thing you could be doing right now, may be its useful to you and may-may-be to your friends - go do it. Don't think about if it has good monetization or if it would be used X times a day or it would put you in the TechCrunch etc.
I'm just disappointed with Facebook. They have so much resources and the ability to make such a difference but they chose to make this crap.
I love getting job pictures on Snapchat so I'm not so sure it will always be a case where something is more interesting than the other.
I like it because it's a pic conversation app (which i enjoy, with close friends) that forces interaction. For those of us already using similar things, this sort of structures our interaction into a conversation, rather than one person simply sending pics to the other.
With that said, i can't help but feel i am the minority of users. Not just here on HN (lets be honest, most things are received poorly on HN), but all around. People have the sense of needing to send something meaningful in a picture, but i like simply idle chat, in picture form. It's neat
Why would you want to use an app that "forces" interaction? Either the two mutual parties are interested in talking to each other, or they are not. Im sorry, but a photo sharing app like this one will not help my conversations be more engaging. It actually puts up barriers.
"Neat" does not justify the money or engineering talent invested in it. If I was a Facebook share holder, I'd be confused as all hell.
> "Neat" does not justify the money or engineering talent invested in it. If I was a Facebook share holder, I'd be confused as all hell.
lol i wasn't trying to justify them creating it. I don't give a shit why they did. All i care is that i am a consumer of it, and enjoy it more than Snapchat. Vastly more than sending pictures via SMS/Facebook/etc.
I'd love to continue a discussion, but this feels much less like a discussion about a product and more like i have to try and sell you on the concept, and on the product itself. Frankly, i don't have the slightest care if you like the product.
Funny how Liking something on HN is so often a mind blowingly crazy concept. "But the numbers don't add up!!" they cry. Well, make your own Facebook, become far more successful than FB, and don't make their mistakes. Since you so clearly know something they don't, you should have a serious edge in the competition, right? :)
For this reason, I see it literally as an uphill battle for it to gain traction. Hoping that you are right, and that Facebook as learned something from their mistakes and will take their edge and use it - instead of building a completely separate app with a disjointed use case and calling it social innovation. Give me a break!
I disagree on me personally, but that is because i try to keep my social circle, especially those who i'd use this app with, very small. I try to keep my FB friends below 10 (though, i have been debating letting everyone in, but only listening/posting to ~10).
This is abnormal for the common person today.
Fwiw, the only problem i have with this App, is that it destroys natural image conversation. Now that we've (friend s and i) used it heavily for a day (we'll see if i think the same after a week), we still enjoy it but we cannot converse beyond 1 reaction. This feels quite limited, and makes the "idle-chat" style picture convo less supported.
The reason why the tag line is not "You show me yours I show you mine" escapes me.
As was mentioned earlier, it's a "show yours and I'll show you mine" kind of thing, but not in the stereotypical sexual sense. It feels like it has the potential to foster community, admittedly in a somewhat odd way, by coercing people to share experiences.
I do worry about the dilution of content through the "Send to all" feature, but I think that requiring someone to send something back directly to you alleviates that quite a bit.
Why do I have to share something back with someone in order to see what they've shared back at me? I understand it's great for engagement but who would use this over Snapchat or Instagram.
> To get started on Slingshot, shoot a photo or video. It can be what you’re up to, who you’re with or a quick selfie. Add some text and color, then sling it to a bunch of friends. Here’s the deal: friends won’t be able to see your shot until they sling something back to you. They can then reply with a reaction—or simply swipe your shot away.
The interesting thing about this app is that it's an experiment: viral success of social applications appears to be a hit or miss sort of thing, so why not throw many things at the wall and see what sticks á la Paper, Home, Messenger, or buy something already big á la Instagram or Snapchat.
One benefit of this strategy is that it raises barriers to entry for your competitors: the more modes of social interaction you offer, the fewer opportunities for your competitors to chip away at your empire, and the more enticing your properties become to advertisers.
And that's after Facebook's previous attempt to attack Snapchat, Poke, failed miserably.
For me, Facebook's historical lax attitude to users' privacy has put them permanently in my personal dog house.
Mark Zuckerberg's mum should have introduced him to Aesop's Fables. These would have been the ones that Mark should have heeded:
- http://www.aesopfables.com/cgi/aesop1.cgi?sel&TheDogandtheHa...
- http://www.aesopfables.com/cgi/aesop1.cgi?sel&TheEagleandthe...
- http://www.aesopfables.com/cgi/aesop1.cgi?sel&TheHorseHunter...
- http://www.aesopfables.com/cgi/aesop1.cgi?sel&MercuryandtheW...
- http://www.aesopfables.com/cgi/aesop1.cgi?sel&TheShepherdsBo...
- http://www.aesopfables.com/cgi/aesop1.cgi?sel&TheWolfinSheep...
Google tried this in the mid-oughts. They stopped and began focusing mostly on Android, Search/Ads and YouTube. They rolled all that random idea/app shit into Google X. Apparently, Steve Jobs and the Google founders sat down and he basically said focus or die. So Google focused. I'm sure there's a Google graveyard out there that highlights all the apps they attempted to make, a few are still kicking like finance and news. But like Reader is huge shutdown from that period.
FB will likely do the same thing while it finds it's voice.
For the uninitiated.
In fact, if you want a complete list, just get a "Google Apps for Business" account ($50/user/year) and start browsing the Admin pages.
Messenger, Paper, Slingshot.
Seems to me that they are trying to increase engagement with the "new" factor. I think it's pretty smart.
I know Messenger was pretty much forced onto users, but other than that I don't know anyone who uses Paper, nor do I think any of my friends will start using Slingshot - especially when there are well established alternatives such as Snapchat.
I'm doubtful many of them have even heard of these new apps, and this is coming from someone relatively young (20 y/o).
You're also arguing, it seems, that there's now a condition in the app marketplace where people building things have no real understanding of what will play in the marketplace, so developers shouldn't think too hard about whether or not an app idea is a good idea by any criteria, other than "Build it -- you never know what the plebes will go for."
That may be how things seem to those of us who weren't lucky enough to build a stupid app and get rich off it, but who's gonna write that business book for McGraw-Hill?
And like I said, you can criticize the idea that they should be building these types of things in the first place. But people saying that this particular incarnation will never work because they don't "get" it haven't been paying attention the last 5 years in the mobile space, and those who lament the fact that all this talent was put into this app are probably overestimating the effort for a company like Facebook to produce something like this at this point.
This is minimalism gone too far.
I imagine they did. Surely they wouldn't release an app without adequate market research/qa.
Still, I'm not convinced. I'll have to try it.
Outside of using the "must-share-to-care" rule as some sort of teasing or game mechanic, why would they literally create work to share? I simply don't get it.
I'm also more than likely not their target market.
> why would they literally create work to share? I simply don't get it.
I don't think they did? You can send a pic as easy as ever. But there is "work" to receive it. If I want to see what a friend just sent me, I snap a pic of something and send it back.
I think this will easily have DAU numbers that most startups would kill for. Whether it'll be big enough to justify at Facebook, though, remains to be seen.
If the early adopters of Slingshot do not need to care about who uses slingshot, and its rather seamless for the receiver, I could see the install base spreading quickly. That will make things easier. Then again, its a trick.
I think what remains to be seen is what sort of interation this enables, which prudently I suppose I'd say its too early to tell.
Conservatively I'd say the numbers are against it.
I understand Facebook is worried about a new trend wiping them out, but I don't see how a defensive moat of look-alikes is going to save them. Other than Messenger, are any of Facebook's new apps gaining users? Or are they like Poke — destined to be retired.
The idea of engaging in conversations with no point except "sharing" -- with reduced focus on meaningful dialogue and increased focus on the simplistic pleasure of "getting mail" -- I find this kinda repulsive.
Perhaps this is grandiose, but it strikes me as the lowest common denominator of human interaction.
Not looking forward to stuff like this...
EDIT: And yes, I concede that it's pretty ingenious...! But I still don't like it. It's too much of a psychological hack for my tastes
What results is a cycle of useless pictures taken just to unlock pictures. wtf?
I'd suggest downloading it and playing with it just to learn from this uniquely frustrating experience.
What a bad reason to create a product. People don't want to respond to your messages so your create a way to try to force them to respond. Realistically they probably won't care enough to reply and now won't see your messages at all.
[1] http://bits.blogs.nytimes.com/2014/06/17/facebook-releases-s...
Screw that.
Who really wants to go out of their way to make a new video or photo to see something? We've all become accustomed to the instant gratification that the internet offers, why would we suddenly opt in for a slower experience?
Or it will turn into people sharing the same generic useless video / picture over and over just to see a video a friend sent, but then at that point why use this product at all?
But maybe I'm wrong and it will take the preteen / teen world by storm.
I have yet to find out if the videos are temporary (i hope so)
I have never felt pressure to "create". Has anyone outside of the SV/SF bubble felt pressure to create?
WHAT? How do they go from that to: "We should force people to create and send images, even if they don't want to, just so they can see what they've been send!"
Is this a revolutionary product idea? No. Is it a platform for Facebook to see what sticks and then apply to its core offering? You bet.
Oh, found it. It is labeled "Blog". And skip down to paragraph four.
Also maybe monetization via in-app ads (although probably not; snapchat doesn't have them, and they'll be wanting to compete).
Monetizing in-app with the equivalent of stickers is a possibility, but since you can already draw on the pictures I doubt that would be very effective.
nginx/1.6.0
(edit: it works now. But it didn't 15 minutes ago)
https://news.ycombinator.com/item?id=7905539
https://news.ycombinator.com/item?id=7905532
It's not always obvious which post to treat as canonical, but the current thread has the most substantive discussion.