The idea is "best X for most people". They will occasionally recommend some higher-market stuff (IE $1600 for their recommended standing desk) but only when they feel the low-end stuff is junk. I've found them to be fairly reliable. When I've bought or already owned stuff they've recommended it generally has ranged from "decent value" to "great choice" Since they review a range of products for each thing and give tradeoffs its generally a great one-stop place to make decisions on things you don't want to spend a long time researching