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The problem with services like this one is that your interests (getting more subscribers) are intrinsically unaligned with my interests (less competition for jobs).

Let's say I give you 29$/mo, what is there to stop you from sending the same 3 projects to 500 other devs who have also checked the 'Ruby' box?

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I agree with you, but I also realize that if the service is to be valuable, it can't grow too large. I've intentionally set a cap on the number of developers that can be part of the community so it can remain valuable.

Each member also gets to specify what leads they are interested in, so that spreads leads around as well.

Later on why not auction the developer spots off rather than charge $29? That way you can keep the developer cap small, but not have to limit your profit. I would happily pay hundreds or even thousands if I knew the cap was small and I was getting real value from the service.

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