Because I use the translate feature all the time! I don't want it gone!

Here's a simple example for you:

Bob lives in Norway, but doesn't know perfect Norwegian.

He likes that google chrome/translate helps him read Norwegian webpages.

Bob is always losing focus on his cursor because of the translate feature, it's even bothering him on websites in his native language due to all of the region based advertising.

You're telling Bob that he should disable the option to translate Norwegian web pages, even though he reads them daily, and doesn't speak the language.

Now do you see the problem?

To be perfectly clear, this was not a problem when the translate option showed at the top of the page, but is a problem with the new "pop-up" style they are using which steals focus from the user.