Surely it's not hard to solve this one?
Buy the site. Acquisition style. Now they keep the community, the fan base, the long tail, and the passionate founder.
He gets to work on it full time and they get rid of other peoples ads.
Buy the site. Acquisition style. Now they keep the community, the fan base, the long tail, and the passionate founder.
He gets to work on it full time and they get rid of other peoples ads.
Right now the majority of the OBL's on the site are to what appears to be his Amazon store:
http://i.imgur.com/PKrZAyR.png
Ikea could redirect all 18,000 of those links to Ikea.com product pages instead of his personal amazon store.
In addition that type of community that the webmaster built is gold! 100s of thousands of comments, a huge Facebook Page, a very well done Pinterest page along with other social media accounts all for the taking.
The problem with these suits is usually not the specific case at hand but everybody else that will use the opportunity if they no longer defend their trademark vigorously. And buying out a site like that would probably not qualify as defense but as reward.
If the price was $0 or the former owner would pay a token fine and the site would then be run by the former owner but under the IKEA umbrella then it might work. But an actual payment for something that leveraged a brand would be a big mistake imo.
Just exactly what wrong signals did Google send when they bough Youtube?
Unless we are blind and skip the fact youtube willingfully hosted 90% of ifringe content.