This is very naive, by far the largest audience of The Verge is the USA and the audience outside of the USA knows full well that they are American, so when they write "nationwide" they mean the USA. To think otherwise would be foolish.
As I said, the story made it clear it was USA in the first line of the article proper - I'd think that was part of The Verge being cognisant of the web being global and knowing that they get non-USA readers.
Personally I consider it foolish to assume web visitors are from a specific geography and that - in particular - a .com website is only to be read from, or at least in the context of, USA. There is no default country on the web IMO.