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If what they're selling is access to an easy-to-use GUI to generate your CSS theme for Bootstrap, I think the pricing is wrong. Rather than priced "per each", it should be time-limited.

If I'm going to use a tool like this, I'm going to noodle around with it for a few days to get something that I like. And then show it to my boss & coworkers, and then maybe do some A/B testing. And based on the feedback, go back and tweak it again. Hard to iterate like that when you're paying per-each.

> So, if I read this right, you basically buy a theme. I don't really see what they add of value.

It's one step further than that. They sell you the theme that you just created for them.

Huh. Indeed. Provided that you are correct, that does seem a bit odd.