But what is it? As far as I can tell there's no actual description of the product.
From what I can see, this section, deep in the FAQ more or less describes it.
> When you download stylesheets generated with Strapfork they become yours. For ever. The development time is the time span when you can still make changes to the theme through Strapfrok's visual interface and use the CSS hotlink.
So, if I read this right, you basically buy a theme. I don't really see what they add of value.
If I'm going to use a tool like this, I'm going to noodle around with it for a few days to get something that I like. And then show it to my boss & coworkers, and then maybe do some A/B testing. And based on the feedback, go back and tweak it again. Hard to iterate like that when you're paying per-each.
It's one step further than that. They sell you the theme that you just created for them.
1. It is almost Bootstrap 2. It is paid 3. Vistiros will not be aware that it is Bootstrap.
I'm not sure it's a great idea to have the visitor guess the purpose of the product. As a general rule, people like to know what they're buying. I think. And occasionally they won't have the time/ability/inclination to watch videos.