Reminds me of Bill Gates book "The Road Ahead" (1st ed, 1995, p. 158) - it's about his vision of a next-gen network that would replace the middle-man beside other innovative things:
[...] most market places are very inefficient. For
instance, if you are trying to find a doctor, lawyer,
accountant, or similar professional, or are buying a house,
information is incomplete and comparisons are difficult
to make.
The information highway will extend the electronic
marketplace and make it the ultimate go-between, the
universal middleman. Often the only human involved in a
transaction will be the actual buyer and seller. All the
goods for sale in the world will be available for you to
examine, compare, and, often, customize. When you want to
buy something you'll be able to tell your computer to
find it for you at the best price offered by any
acceptable source or ask your computer to 'haggle' with
the computers of various sellers. Information about
venders and their products will be available to any
computer connected to the highway. Servers distributed
worldwide will accept bids, resolve offers into completed
transactions, control authentication and security, and
handle all other aspects of the marketplace, including
the transfer of funds. This will carry us into a new
world of low-friction, low-overhead capitalism, in which
market information will be plentiful and transaction
costs low. It will be a shopper's heaven. [...]