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If you're asking this question, I assume you're trying to advertize a product, a boring product.

Your submission title (and webpage) have to immediately answer the question "Why does this matter/is interesting enough to even bother clicking the link?"

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Assuming that the product is boring seems like an unreasonable assumption. I see lots of very interesting Show HNs that never hit the front page. I'm pretty sure a big part of it is timing and luck.

I would think it's mostly timing.

It would be interesting to see success rates of different categories of links based on time submitted.

well - i posted this question at a very odd hour compared to what others are suggesting on this thread. this seems to be doing far better than my show hn.

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