Humans want less milkweed around them. It competes with the crops we want for space and nutrients, or poisons us and our animals. But we also want more monarch butterflies, which need milkweed to reproduce.
We could encourage planting milkweed away from people. Manually this would be challenging. A scalable solution is engineering an ever-so-slightly sturdier variety of milkweed. This could be allowed to grow between rows of corn, or perhaps in arid or rocky habitats people aren't (yet) bothered with. Alternatively, we could encourage monarch butterflies to pick a less troublesome partner.