Google's executive chairman Eric Schmidt told National Public Radio digital editor Andy Carvin in 2011 that if people don't want to use their real names, then they shouldn't use Google+. He explained that Google should be considered "an identity service" with Google+ as the foundation across all its products.
Google, particularly its senior executives, have been utterly unrepentant as they've systematically trashed their once hallowed "do no evil" philosophy. The thing I find disappointing is that more people didn't take Schmidt's advice and stop using Google's services.
There are plenty of alternative search engines, e-mail services, video hosting sites, mobile operating systems and browsers. Outside these five, Google have relatively few big success stories anyway. Their track record in recent years has mostly been one failure after another, even sometimes damaging their established brands like YouTube and Google Maps.
And yet despite all the complaining, a lot of users seem to stick by them. I can understand that behaviour with Facebook (and Google+ itself) because of the inherent network effect, but the longevity of Google's brand loyalty is remarkable.