Shareholders and analysts don't have the patience for a 3-year organic rampup. They want promises and returns by the end of the quarter. This is what happens when you go public.
3 people together hold enough voting power to make all decisions, and those 3 people wrote in their S-1 that they have no intention to ever listen to shareholders and analysts.
Yet there we all were, on the eve of the Facebook S-1 filing, all asking Google what are you gonna do about social?.