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It's not the fit that's the problem for me ;-) I think there may be good fit.

The problem I have is, reading the landing page, I have no idea what the product does.

I've just shown it to three other UXish people. Neither do they ;-)

That suggests there may be a problem with the articulation here somewhere...

Good to know. I'll spend some time over the weekend working on the copy and trying to articulate the value prop and feature set better. Cheers :)

As a comparison — I can pretty easily look at https://smaply.com/ and get an idea of what it can do and whether it would be useful to me.