Hacker News Reader

Many iOS frameworks are named with a "Kit" suffix (UIKit, MapKit, StoreKit, EventKit etc.)

There is nothing odd in some new iOS frameworks following a similar convention.

If anything, I think Apple's new framework is going to generate a lot of marketing/PR value for the company. I think they realize this :)

Lets have a look at how depressed the owner of the company must feel right now:

Yep, looks devastated.

Because news.com.au sent a photographer round to take the photo straight away. Or because news companies never use stock or press photography.