Because this is the world we should want to live in? Where you must pay a member of the protection racket to mediate publishing knowledge of someone else's extreme wrongdoing?
That is terrible advice. Its road ends with TORified disclosures of weaponized automated exploits, because as pure info sec has shown, that's the only way the message ever gets across when you give people the insulation to not listen.
Publicly demonstrating these exploits to an amicable media is the best idea I've heard yet, as they have straightforward real-world effects that can be easily illustrated. If certain manufacturers choose to send goons after you rather than fix their buggy products, then the community-accepted custom for them can change to psuedonymous press releases accompanied by a video with a (mock) live human subject.