Major pro bono matters, or smaller cases with great
    human interest, are far more likely to receive extensive
    coverage. Holland & Knight, for example, received highly
    favorable and extensive coverage of its work in the
    Rosewood case, including a glowing front page, above the
    fold, article in the Wall Street Journal and People.

    Hogan & Hartson, similarly, received a great deal of
    play in the media concerning its representation of
    African-American plaintiffs alleging that Denny’s
    restaurants had discriminated against them. In both
    instances, the firms undertook these time-consuming,
    controversial cases because it was the right thing to
    do. However, their creative, successful lawyering
    became a front-page story.