https://github.com/gittip/www.gittip.com/issues/138
Maybe someday we'll rebrand, but that would be a fair bit of work at this point and would distract us from more pressing concerns such as better discoverability and usability.
'Opengrant' was a good suggestion from that thread not only because of its 'monetary grant giving' meaning but also its original permission-giving roots: "With these resources I hereby grant you the ability to work on this for the betterment and embiggening of my interests".
On an even lighter note, 'adoptadev' seems pretty open for the taking...
Now you've learned more about the people who are interested and the words/terms they use, you are more in a position to make that decision now. So, in some sense it was good to wait.
However, I think that if your growth has been relatively flat and you have evidence of other platforms clicking with consumers in a big way, then it may actually be time to think bigger than incremental improvements on what you're doing now.
One thing you could do is run a set of ads with 10-20 different names along with a catchphrase like:
Gittip
An economy of gratitude, generosity, and love
NameIdea
An economy of gratitude, generosity, and love
Our growth has only slowed in the past few months. We doubled three times in the 16 months before that.